• PYP UP stands for pursue your passion or purpose

  • Let go of the idea that you cannot pursue your passion in your every day life, it is possible to do things that you love and can get behind whether it is through your career or your side hustle or hobbies, if it makes you happy, do it

  • Dig deep and find your purpose within yourself, keep in mind that your dream may be to be a headlining music artist; but your purpose may be to inspire the next Beyonce, Bansky or Kobe


My messages from the Seoul are quick affirmations, statements and suggestions to get you thinking and bring you out of your comfort zone sometimes. It is my hope that you’ll take what I’ve said and internalize it; carving out a space and move that aligns with who you are as an individual. I also realize that sometimes people want to dig deeper and develop a more concrete understanding of the ideas being presented. That’s why I like to follow up my messages with a brief breakdown of what I’m trying to convey to you, and ways I’ve utilized these concepts to grow personally and professionally.

When I say PYP up in this context, I mean pursue your passions or purpose. The mantra for my collective is: when we pursue our passions, everyone eats. Basically, what we're saying is that when people do what they love, whether it's a side hustle or a small business, everyone wins. And, there's plenty of room for everyone to win. We don't have to step on each other or put someone else down in order to be successful and happy, we all have a lane, and we should all pursue our happiness.

The first step to PYP-ing up is to seek and understand what your passions are. There are a ton of different tests and assessments you can take to breakdown your passion, but I think the best test is thinking about things that truly make you happy. You may feel like your passion is to play soccer, but really you light up anytime you talk about soccer; thus, your passion is the game of soccer and that opens up a plethora of things you could do. Aside from being a professional soccer player, you could coach or train, or commentate and analyze, or even create and run a league.

Once you identify your passion there are so many things you could do with it. Also, you may be able to find your career through your passion, but even if you don't, that doesn't mean you shouldn't continue to pursue your passion. For example, you may be an accountant for a large corporate firm, but you play soccer on the weekends. Having that passion in your life in any capacity makes you happy and fuels you. It's a necessity.

If you'd like to dig deeper, you can also figure out what your purpose is. It takes some people a lifetime to understand, but it's never too early to start thinking about your purpose. Your purpose and passion are different in the sense that your passion is what you love to do, talk about or be around. Your purpose is what you're meant to do. Are you a mentor or coach? Are you a deal maker or sales person? Are you a job creator? Identifying and understanding your purpose will give you, well, purpose. It will also motivate and inspire you in every aspect of your life.


  • When we pursue our passions, everyone eats

  • You don't need to step on someone else to pursue your passion

  • There's a ton of things you can do with your passions

  • Your purpose is what you're meant to do

  • In pursuing your passions and purpose, you're also pursuing your own happiness

Kia ‘Seoul’ Riley works for Revolt TV and founded and runs the XXXV Collective that specializes in helping Creatives, Entrepreneurs and Artists (CEAs) pursue their passions. Her From the Seoul brand specializes in life coaching, business consulting and motivational speaking.

IG: @seoulstarr



Recent Posts

See All